ADVERTISING INFRASTRUCTURE FOR OVER-THE-TOP TV STARTUP

Engaged to define a ground up architecture for offering advanced advertising features on an new television distribution platform.  Assessed technology, gathered business requirements, identified likely vendors and delivered a complete architectural analysis including near term and long term alternative to meet business needs.

INTERACTIVE ADVERTISING SYSTEM FOR MAJOR MSO

Engaged by a third party interactive advertising company to repair relationship with MSO client and get new code integration back on track.  The system provided interactive overlays to enhanced existing linear avails delivered via digital ad insertion equipment.  Responsible for both client and server components of the ad system and the corresponding cable infrastructure interfaces. 

MOBILE ADVERTISING PLATFORM

The smart phone and mobile application market has begun to reach critical mass and the popularity of mobile applications is reaching an all time high among entrepreneurs, investors and the public as a whole.  The challenge in this space is maintaining system reliability in a rapidly growing and changing environment.    How do you quickly add features, capabilities and applications while keeping the applications operational and scaling the operations for "bursts" of success?  The worse thing that can happen is deploying a great and disruptive application so heavily used that it collapses under the strain of success.

At fnSys we have survived and ultimately thrived in these environments.  Expertise from telecom infrastructure, digital television, interactive advertising, thin client architecture, and scalable database systems has been focused on the development of a next generation Mobile Advertising Platform (MAP).

The MAP is a platform from which many different applications can be developed, launched and managed.  Most of the reliability, functionality and scalability exist in the platform - feeding information and intelligence to the client applications on the smart phone.  Complex functions all run within the stable environment of the MAP, simplifying and accelerating the client  development on the smart phone.  The goal is to provide a nimble yet stable platform for reacting quickly to the demands of a new and evolving market.