INTERACTIVE ADVERTISING INTEGRATION

Integrated third party interactive advertising client software with newly developed MSO resident application for Scientific Atlanta digital cable infrastructure and PowerTV embedded operating system.  Project included developing new navigator code to facilitate in-band data delivery for interactive advertisements via MPEG private data inserted into both static and switched digital channels.  Responsible for setup and support of third party server systems that interfaced with embedded client code.

DIGITAL NAVIGATOR DEVELOPMENT

Developed a multi section private data reader with API for an MSO developed resident application in support of an interactive advertising and polling third party application.  Responsible for design, implementation, test and documentation of the new subsystem as well as providing support for third party integrators. 

TURNKEY TELEVISION COMMERCE SYSTEM

Created and built an end to end television commerce system for the cable and satellite industry.  The system provided tools for content providers to build interactive advertisements, polls and commerce offers, provided tools and software to deploy and display these enhancements on set top boxes, and provided the servers to handle the resulting user transactions.  The system was deployed with three MSOs in four markets serving well over 100,000 subscribers. 

OCAP/TRU2WAY APPLICATION CONVERSIONS

Ported several existing C-based set top applications to Java/OCAP platform for a client.

INTERACTIVE TV PATENTS AWARDED TO fnSys PRINCIPALS

United States Patent 7,110,714

Television commerce system with program identifiers

This invention relates generally to an interactive television commerce system, and in particular, to the use of program identifiers to properly synchronize a viewer's receipt of product related information with the programming to which it is related.

United States Patent Number 7,234,155

Automating commerce on a broadcast programming distribution network

A broadcast programming network device includes a tuner capable of being tuned to any one of multiple broadcast video programming reception channels. When tuned to a particular channel, the broadcast video programming scheduled for that channel and icon related data indicative of the availability of commerce related information are received. A processor is provided to process the received icon related data to direct a simultaneous display of an icon with the scheduled broadcast video programming. A display screen then displays the scheduled broadcast video programming and, in accordance with the directive, simultaneously displays the icon.